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December 16, 2011

GRETA MAGNUSSON GROSSMAN-AND THE GRASSHOPPER FLOOR LAMP

Filed under: greta magnusson grossman — Tags: — jherzlinger @ 12:31 pm

The time period of the 1950′s has never been my thing so to speak.  I understand the industrial and understand the functional aspect as well as the utility aspect, but for me the sexy lines and feminine aspect were never there. BUT-there are some fabulous lines of iconic pieces that I totally appreciate, so today’s post is on a brilliant woman, artist and style setter.  GRETA MAGNUSSON GROSSMAN

I hope you enjoy this post and have a great day!

Much Love,

Jamie

Greta Magnusson Grossman (1906-1999) maintained a prolific forty-year career on two continents, Europe and North America, with achievements in industrial design, interior design and architecture.

The unique approach to Swedish modernism that she brought with her when she moved from Stockholm proved to be incredibly popular in the United States. She opened a much-publicized shop in Beverly Hills in 1940 selling her own designs billed on her business card as “Swedish modern furniture, rugs, lamps and other home furnishings.

” She attracted celebrity clients such as Greta Garbo, Joan Fontaine and Gracie Allen and began making connections that would lead to a number of projects both from her own shop and from Barker Brothers’ Modern Shop launched in 1947, for whom she was designing exclusive pieces and taking interior design commissions.

In the late 1940s Grossman designed a groundbreaking and successful line of lamps for Barker Brothers, later produced by Ralph O. Smith. These were among the first lamps to employ bullet shaped, directional shades and flexible arms. These lamps were included in the “GoodDesign” exhibition at the Museum of Modern Art in New York City ,

as was a chair she designed for Glenn of California.

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